[EDIT] The promo code KONG7 is longer providing a discount on the PC, only on the monitor.
Make sure to use the coupon code. Some NZ cashback sites give 1.8 to 2% cashback. Some CC might provide additional cashback too.
Bundle also includes the
Alienware 27 Monitor - AW2720HF FreeSync monitor
Alienware 510M Gaming Mouse - AW510M
Alienware 510H 7.1 Gaming Headset AW510H - Lunar Light
Alienware 510K Low-Profile RGB Mechanical Gaming Keyboard (US English) AW510K - Lunar Light
Seems to be only $18 more than the 10700KF bundle for the newer Alienware R12 with 11th Gen 11700KF