I'm not sure if this is targeted, but I received a Briscoes Club email with this code.
Terms and Conditions
$10 off is available on purchases of $50 or more (before delivery or click and collect cost) and is available on online at briscoes.co.nz or in any Briscoes store. To redeem this offer, you must mention or show this email in store prior to payment or be logged into your account on the website and enter coupon code WEMISSYOU at checkout. If you don't have an account please create one or click forgot password to reset your account. Offer available for 30 days from when this email is received. Code must be applied at checkout and doesn't apply to previous purchases. Discounts exclude the purchase of gift vouchers.


This is targeted to people that haven't used their Briscoes account in a while - hence the code 'WEMISSYOU'
It will only work for those that receive the email.