Most likely targeted. But got an email so I assume the code the active again.
Might be useful for 50% off Storewide (Exclusions Apply), 30% off Online Exclusive Products @ Briscoes
Terms and Conditions
$20 off is available on purchases of $100 or more (before delivery or click and collect cost) and is available on online at briscoes.co.nz or in any Briscoes store. To redeem this offer, you must mention or show this email in store prior to payment or be logged into your account on the website and enter coupon code TWENTYOFF at checkout. If you don't have an account please create one or click forgot password to reset your account. Offer available for 30 days from when this email is received. Code must be applied at checkout and doesn't apply to previous purchases. Discounts exclude the purchase of gift vouchers. Personal shoppers only, trade not supplied. No phone or mail orders, no rain checks. If a refund is requested, we will refund you on a pro rata basis across all items that was purchased in the order. Offer cannot be used in conjunction with another coupon code.


Yes it is targeted.
You get this code sent for an account that hasn’t been used for a while to try and entice you back.
I’ve got a number of Briscoes accounts that I rotate through and the $20 off $100 is quite useful.