Countdown to Sell 'the Odd Bunch' (‘Ugly’ Fruit and Vegetables) at a Reduced Price

[Deactivated] on 21/02/2017 - 18:50

Thought was interesting and possibly a good way to save money.

Introducing the Odd Bunch - funny looking fruit and veges for a whole lot less!
The Odd Bunch is an initiative which is the first of its kind in New Zealand to help cut food waste, use more produce from local growers and make healthy food more affordable. The Odd Bunch great news for shoppers, growers and the environment. It’s simply delicious fresh produce that deserves to be tasted, not wasted.

The Odd Bunch is pre-packaged in polyethylene, a single resin recyclable plastic that can be recycled in selected stores as part of Countdown’s soft plastics recycling programme. With all things Mother Nature has to offer, The Odd Bunch availability is based on both the season and supply, and stock will vary from store to store, meaning it is incredibly unique!

Whether you are interested in supporting local growers, lowering your wastage on the environment or simply saving money on fruit and veges, the Odd Bunch is the perfect option for you and your family. For some ideas on how to store, or use up your left over fruit & veges, check out our Love Food Hate Waste hub.

Countdown is the first New Zealand supermarket brand to sell ‘ugly’ fruit and vegetables at a national scale. The price of The Odd Bunch produce will vary depending on seasonal price fluctuations and stock availability.

Keep an eye out in-store for an Odd Bunch today!

looks like they've been doing it in Australia for a while

General Discussion

Related Stores

Woolworths (Formerly Countdown)
Woolworths (Formerly Countdown)

Comments

  • Kiwi on 21/02/2017 - 19:38
    +1

    I find this amusing:

    lowering your wastage on the environment

    Yet they are all packaged in plastic…

    Never seen one of their plastic recycling bins either.

    All for cutting waste, but you don't cut waste by making more waste.

    Will still be interesting to see how it goes though, didn't notice the products when we were in Aus the other day.

    • [Deactivated] on 21/02/2017 - 20:09

      More interested in the cheap food then the environmental stuff. Normally shop at Pak 'N Save but countdown is getting more attractive, if they can get these ugly groceries as cheap as Pak 'N Save + the AA Smart fuel discounts countdown might end up cheaper.

      • Kiwi on 21/02/2017 - 20:11

        Could do. Have noticed this summer that the price of fruit and veges has been much higher than the last 2. Remember plenty of $1/KG deals, but can't recall any recently.

  • footy7 on 21/02/2017 - 23:40

    Hah, I have been shopping for "ugly" fruit and veg long before this "campaign". I buy them at my local Asian grocery stores. Granny Smiths (for example, and at various times of the year) can be purchase for 99c/kg or less. Meanwhile, they are $2.99 or $3.99/kg at Countdown or Pak n Save. Yes they are nicer looking there, but I am sure they all taste the same :)

  • netwalk on 22/02/2017 - 09:00

    Saw these in our local Silverdale Countdown yesterday and the pricing was only marginally cheaper than the regular product so it appears to be a marketing gimmick. I would sooner spend a few cents per kilo more for the option to pick my own veg and not have to buy 1.5kg+ bags at a time.

    Even so, our local Pak N Save is consistently better value for Fruit and Veg compared to Countdown; eating healthy in NZ is so expensive when you can buy 2KG of Frozen Chips for $4 while 1KG of potatoes is often $3+.

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