• targeted
  • long running

Customer Retention Offer: Up to 50% off PS Plus Subscriptions When Cancelling @ PlayStation

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I had already cancelled my sub to wait for black Friday deals.

I checked this by reactivating the sub then cancelling again and got the offer.

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Comments

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  • Nice, thanks! I had a 3 month sub expiring on 19/7. I just went in and cancelled it, and was offered 50% off another 3 months.
    Should take me close to Black Friday

  • It didn't work for me. Just reactivated and when going to cancel, doesn't offer me anything

    • Did you select the same plan? I've seen other comments that it's targetted (somehow)

  • Are there any offers at the moment for new customers? Getting back into playing my PS5 a bit and never had PS Plus - there's a far few games on there I want to play (e.g. Cyberpunk) but obviously want it as cheaply as possible.

  • Retention offers are scum tier, man.

    Not saying it's a bad deal or people shouldn't take advantage, but that Sony are scum tier for having them.

    • I think in their financial report it came out that rather than trying to grow their user base, their goal now is to extract more money out of their existing users in order to increase profit.

      It’s so short sighted

      Surely with stuff like this and getting rid of physical discs at some point people will just say “no thanks” and then what?

      • Punishing good customers and rewarding leavers.

        Worse, signing up price sensitive buyers, then increasing prices and rewarding them for leaving.

        Literally no reason for loyalty, and every reason to leave.

        Power companies, NZ Herald, telcos, all of them do this in NZ and it's absolutely crazy.

        I have a small business, and we give the biggest discounts and the best deals to the customers who have bought from us the longest, and paid the most money and shockingly enough, it keeps them coming back for more.

        • Retention offers are a bit shit but imagine if they gave discounts if you have just been a PS customer for a few years, it would be a shit show… They kind of tried it with dynamic pricing, nonbody wants that either

          • @garethbeverland: Something like 5% off stacking each year for 3 years would go down fine I would think, incentivises staying while rewarding loyalty and keeping everyone on a level playing field (they can adjust the numbers to keep the outflow the same as their current rng reward the leavers plan).

        • There’s a reason big companies do this - it’s more profitable. But more importantly to them, the large funds that own/buy their shares see it as a good thing, so it improves their share price too,

          I worked at a bank and “customer inertia” was a big thing. Existing “lazy” customers were seen as a profit centre and gradually downgraded to low interest rates and customers threatening to leave or new customers were given the best rates.

          These days, customer loyalty is to be avoided when dealing with large businesses.

          • @Patrick: Exactly, scum tier.

            Scamming little old ladies is also more profitable than not.

  • Cancelled mine got 25% offer, did not take it but still cancelled. Should I gamble on getting a 50% off sometime down the line?

    • I am… Maybe 33% for the deluxe annual

  • My $250 plan expires in 2 Sep (no auto renew), reactivated the sub, cancelled it again, no offers are shown.

    • How long have you been subbed for? Mine is similar expiration (have been continuous sub since Aug 2022). Interested if it something to do with long the existing sub has been

      • Since the start … not sure exactly how many years.

  • I couldn't even log in to cancel mine because they have decided that they have to SMS to a phone number I gave them under duress when signing up a long time ago.

    Had to leave no money available on my credit card to let it lapse. Cancelled because of their boneheaded departure from physical media. I guess all these cancellations has made them do this offer so that people cancelling will rethink it and their numbers don't look so bad.

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