Kogan seems to have few things on sale that we are interested in but it looks like they are very similar priced to items from Kmart.
For instance, Kogan air fryer is half price at $139 where Kmart standard price for something that looks exactly same is $139.
Are these prices inflated to give false sense of "good deal" ?
Generally speaking, would you pay more for Kogan vs something from Kmart?
I'd suggest asking on the Consumer(dot)org review thread here and seeing if Consumer has ever compared appliances from the two stores. I'm pretty certain they've done some small appliances from Kmart because I remember reading something on Stuff about some Kmart appliance that Consumer said outperformed some big name brand that was like 10 times the price.