The Use of Impulse/Other Emotions in Retail

This is something I come across a lot, retailers using phrases such as "… Before they sell out" or "Strictly limited time only". Yet they have the same product at the same or similar price the next sale.

Just curious to know if anyone else actively picks up on these attempts or not, I often just watch ads to break them down into what techniques the advertisers are using and how they are trying to get that across.

Even in retail stores, you hear salesmen/women using these techniques, and the shoppers are none-the-wiser about it. Maybe there is a way to help people realise that what they are being told isn't necessarily true, ie, just because the store salesman says it is the lowest price they can go, doesn't mean that there aren't cheaper prices out there.

Not sure where I'm going with this, but I saw the "stock counter" systems on some daily deal site, and wondered how accurate those actually are, or if they are just designed to tick away at a set pace and to drive people to rush their decisions.

Comments

Login or Join to leave a comment